CBC Sports, ParticipACTION and True Sport Team Up on Sports Day in Canada

On September 18, 2010, CBC Sports, ParticipACTION and True Sport will call on Canadians to get in the game and participate in the first ever Sports Day in Canada. This national celebration of sport will be the culmination of a week of sporting events and activities, open houses and try-it days showcasing sport at all levels and encouraging citizens to add more physical activity into their lives. The national day of sport celebration will be marked by a compelling television event airing on CBC Sports, profiling five to seven standout cities that capture the passion and power of community sport.

“Especially now, after an inspiring, successful Vancouver 2010 Olympic and Paralympic Winter Games, sport is widely recognized as a proud feature of our Canadian identity,” said Kelly Murumets, President and CEO of ParticipACTION, the national voice of physical activity and sport participation in Canada. “Sport has the power to connect communities, fortify our national spirit and engage citizens in healthy, active living.”

Sports Day in Canada is presented by CBC Sports, ParticipACTION and True Sport, a network of Canadian sport organizations who share a commitment to the belief that good sport is healthy, fair, inclusive and fun. The initiative is guided by a committee of national sporting organizations and their networks of coaches, athletes and enthusiasts across the country. “Sport can transform lives—and after family, researchers tell us that sport is the most powerful influence on young people’s development,” says Victor Lachance, Executive Director, True Sport.

Calling all sport delivery organizations, teams and clubs
Get involved with Sports Day in Canada by hosting your own local event anytime during the week leading up to, and including, September 18. Join thousands of organizations across Canada and plan a party, open house, game, competition, meet-and-greet, try-it day, tournament, fun run, spectator event or pep rally. Create something new, or throw open your doors to something you’re already doing—and invite Canadians to join you! Beginning July 19, organizations can begin registering their events on the Sports Day in Canada website, where visitors will be able to browse upcoming events, learn about the Sports Day in Canada movement and invite others to join them in this national celebration of sport.

Wear your hearts on your sleeves on Jersey Day
Sports Day in Canada will offer Canadians a variety of opportunities to get inspired by sport in their own communities. On Friday, September 17, all Canadians are encouraged to dig out their favourite jersey, team or club uniform and wear it proudly to school, work or play. In boardrooms, on Parliament Hill, behind anchor desks and on school buses, all will have the opportunity to demonstrate their love and support for sport by wearing their hearts on their sleeves.

A national partnership
Leading up to Sports Day, CBC Sports will showcase Canadian sport excellence through a variety of short broadcast features and vignettes, driving our nation to embrace the role of sport in their everyday lives.

“The partnership between CBC, ParticipACTION and True Sport will help us engage Canadians at the grassroots level, so that the entire country can get behind Sports Day,” said Scott Moore, Executive Director of CBC Sports and General Manager, Media Sales and Marketing. “As the national broadcaster, we are excited about uncovering and delivering inspirational stories of sport that will encourage all Canadians to celebrate our rich athletic culture and find it in themselves to move more.”

ParticipACTION, True Sport, CBC Sports and the Sports Day in Canada Steering Committee, including Canadian Soccer Association, Canadian Olympic Committee, Canadian Paralympic Committee, Canadian Centre for Ethics in Sport and Coaching Association of Canada, along with agency partners TrojanOne, Hill & Knowlton Canada and IMI International, are working together to deliver Sports Day in Canada to the nation.

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