OFSAA is extremely proud to release our new video series titled “The School Sport Effect”.
The series is comprised of four unique videos that showcase the positive effects of school sport to student-athletes, teacher-coaches, parents and school administrations.
The videos focus on the value of grassroots high school sport. They are meant to be tools to be used to advocate for the value of high school sport for students and teachers in the province. Academic success and overall personal growth for students and teachers are by-products of school sport participation.
The videos are a result of collaboration between OFSAA’s Advocacy Committee and the marketing firm, CLARK Marketing Communications.
OFSAA would like to extend a special thank you to Toronto Blue Jays radio play-by-play icon, Jerry Howarth. Howarth, a former high school basketball coach for 20 years at Etobicoke Collegiate Institute, introduced and reflected on “The School Sport Effect” series to the delegates at the 2018 OFSAA Conference in May.
Thank you to The Coaches Association of Ontario for granting the use of select video files.
The French version of the video series is currently in development and will be released shortly.
It is our hope that you can share our message of participation in school sport to your audiences online, through your conversations and by way of suitable school-related events on the calendar.
Thank you for helping us to communicate the important message of participating in school sport.
Enjoy the videos below and please share our message across social media and join the conversation: #OFSAA, #schoolsport
Video #1 – Dear Coach
- Targets coach recruitment by recognizing the sacrifices coaches make and the appreciation felt by students.
- Encourages student participation by communicating the value of sport in preparing them for life.
- Communicates OFSAA values to administrative and other audiences regarding the importance of “co-curricular” activities and what can be learned.
Video #2 – Dear Mom & Dad
- While aimed at parents, the video communicates the value of participating in school sports to all audiences.
- Factual statistics are revealed.
OFSAA Dear Mom and Dad Video here
Video #3 – Dear Student
- Targets prospective student-athletes.
- Speaks in their voice. Understanding barriers and overcoming them by communication.
- Focus is on the benefits of connecting to students through sport for both the student and teacher.
Video #4 – Success Stories
- Targets school and board administrations and trustees.
- Reinforces the value of school sports through statistics and “success stories” by featuring a wide-range of professionals from across all walks of life who played school sports.
- The content is supported by research.
OFSAA Success Stories Video here
